Most outdoor operators run ads, boost posts, and hope for the best — with no clear picture of which spending drives real bookings. We built the tools and the practice to fix that, specifically for guides, outfitters, lodges, and operators like you.
No sales call. No pitch. A straight answer about where you stand and what to do next.
Most marketing conversations start in the wrong place — someone tries to sell you a tool before anyone has looked at your business. We do it differently.
The free Growth Diagnostic audits your website, your booking funnel, and your ad spend, then runs the numbers through Headwaters to show you what's actually driving bookings. You walk away with a prioritized roadmap — whether you hire us or not.
Here's what we look at:
How outdoor guests find you and where they drop off before they book. The leaks between a click and a confirmed reservation — and what's quietly costing you the season.
Every dollar across Google, Meta, and the rest — what you're spending, where it's going, and whether it's pulling its weight against your booking calendar.
A plain-language read on which channels actually drove bookings — accounting for the multi-touch way outdoor guests decide. No vanity metrics, just what's working.
The three highest-leverage moves to make next, in order, with the reasoning. Yours to keep and run yourself — or hand to us to execute.
Headwaters™ — Proprietary Attribution by NEGS
Most outdoor operators can tell you what they spent on marketing last season. Very few can tell you which of that spending drove their bookings. That's not a small gap — it means every budget decision next season is a guess.
Headwaters is NEGS's proprietary attribution tool built specifically for the outdoor and adventure economy. It maps your ad spend to your actual booking revenue — channel by channel, season by season — accounting for the multi-touch reality of how outdoor guests actually find and book experiences. Not a dashboard full of vanity metrics. A plain-language answer to one question: what's actually working?
Headwaters is included in every NEGS engagement. It's not an add-on. It's the foundation.
Built for every operator in the outdoor economy.
Every engagement starts with a free Growth Diagnostic. From there, pick the level of support your operation needs — fixed price, clear scope, no surprise invoices.
A full audit of your website, booking funnel, and ad spend — run through Headwaters to show you exactly where the gaps are. You get a prioritized 3-action roadmap whether you hire us or not. This is where every engagement starts.
You're not sure where your marketing is breaking down. You want a clear picture before spending another dollar.
Full-service marketing management for outdoor operators. Google and Meta ads, email and CRM automation, booking funnel optimization, and a monthly Headwaters attribution report that tells you exactly what drove bookings that month. Everything runs. You focus on your guests.
You're ready to hand off the marketing and get real results. You want to know what's working without having to ask.
Everything in Growth Engine, plus weekly access to a senior marketing partner who knows your business, your seasons, and your guests. Full SEO and content strategy, competitive intelligence, and a Headwaters advanced dashboard. The strategic layer most outdoor operators are missing.
You have momentum and need a partner in your corner — not another vendor. Someone who sees the full picture and tells you the truth.
Start with your free Growth Diagnostic. We audit your website, booking funnel, and ad spend — and run it through Headwaters — to surface exactly where you stand. It's the starting point, and it makes sure we never build on a cracked foundation.
Before anything gets built, we agree on the plan. What problem are we solving? In what order? What does success look like in 90 days? You see the roadmap before we take a single step.
We build what the plan calls for — automations, integrations, analytics, workflows. You're involved where your judgment is needed. Everything else, we handle.
Every engagement ends with a clear before-and-after. What changed. What it's worth. Where to go next. You should always be able to point to what the work did for your business.
The team behind New England Growth Studio doesn't just market the outdoor economy — we live it. We sleep in your beds, eat at your tables, rent your kayaks, book your guided trips, and buy local gear whenever we possibly can. We fish the same rivers we help protect. We hike the same ridgelines your guests discover for the first time.
We are conservationists, recreationists, and true believers in the businesses and communities that make this region worth fighting for. That's not a brand position. It's why we exist.
My name is Matthew Alighieri. I'm based in the Lakes Region of New Hampshire. Before I built NEGS, I spent sixteen years at the front lines of digital media and marketing — one of the first 300 employees at Pandora, time at Apple, and years building revenue at iHeartMedia and WZID here in New Hampshire. I've been in rooms where the stakes were real and the margin for soft answers was zero.
I built this practice for outdoor and adventure operators because that's where I saw the biggest gap — and because it's the world I care about most. The same AI-powered tools that large media companies use to drive revenue are now available to a guide service, a glamping operation, a gear shop. I built Headwaters to make sure you actually know what's working when you use them.
I work directly with every client. No account managers. No handoffs. When you work with NEGS, you get me — someone who has been at the highest levels of this industry and chose to bring it back to the businesses that build real communities.
No commitment. We audit your marketing, run your numbers through Headwaters, and hand you a prioritized roadmap — whether you hire us or not. Takes about 30 minutes of your time.
Or reach out directly: matt@newenglandgrowthstudio.com