10 questions. 5 minutes. A clear score — and a specific next step. Free, no account required.
No sales call. No pitch. Just a straight answer about where you stand.
Most AI conversations start in the wrong place. Someone tries to sell you a tool before anyone has looked at your business. We do it differently.
The AI Readiness Score looks at your systems, your data, your team, and your marketing. It gives you a number out of 100. That number tells us — and you — where the real gaps are and what to do first.
Here's what happens based on where you land:
Your foundation needs work before AI can help. That's the honest starting point, not a bad one. We'll point you to the right place to begin and give you a free resource to get moving.
You've built real infrastructure. A few specific gaps are holding you back. A short conversation will show you exactly what's in the way and how quickly we can clear it.
Your systems and team are in solid shape. You're leaving revenue on the table by not acting now. Book a free consultation and we'll map out exactly where AI creates the most leverage in your business.
You have the systems, the data, and the team to move fast. Businesses like yours see the biggest returns from AI — and we want to work with you. Book your call now. You'll be talking to Matthew directly.
For Tourism & Hospitality Businesses
Most tourism and hospitality operators can tell you what they spent on marketing last season. Very few can tell you which of that spending drove their bookings.
That's not a small problem. It means every budget decision next season is a guess. It means you're probably funding channels that aren't working and underinvesting in the ones that are.
Headwaters is a proprietary marketing mix modeling tool built specifically for tourism and hospitality businesses. It connects your marketing spend to your actual booking revenue — channel by channel, season by season. Not a dashboard full of vanity metrics. Not another report to ignore.
A clear answer to one question: what's actually working?
If you run any of these businesses, Headwaters was built for you.
Every engagement starts with your AI Readiness Score. From there, we match the work to what your business actually needs — not a package we're trying to move.
You need to know where you stand before you spend anything. This engagement gives you a full audit of your systems, data, marketing, and team — and a 90-day roadmap that tells you what to do, in what order, and why.
You walk away with a plan you can actually execute. No 40-page deck. No fluff. Just the next 90 days, clearly laid out.
You're serious about AI but don't know where to start. You want a second set of eyes from someone who has built this before.
Most businesses don't lose leads because of bad marketing. They lose them because of what happens after the lead comes in. Slow follow-up. No system. Fragmented data. This engagement fixes that.
We build your lead capture, CRM integration, and follow-up automation from the ground up. New leads get a response in minutes, not days. Your data lives in one place. Your team stops doing work that a system should be doing.
You're getting leads but losing them. You know your follow-up is broken. You're ready to build the infrastructure that turns interest into revenue.
You don't need a full-time CMO. You need a senior growth partner who knows your business, shows up consistently, and keeps the strategy moving. That's this.
Every month: strategy sessions, performance reviews, new initiatives designed and handed off to your team. I stay close to your numbers and your goals. When something isn't working, I tell you directly. When something is, we double down.
You've got momentum and need someone in your corner who sees the full picture. A strategic partner — not another vendor.
Start with your AI Readiness Score. Ten questions that surface exactly where you stand across systems, data, team, and marketing. Your score is the starting point — and it makes sure we never build on a cracked foundation.
Before anything gets built, we agree on the plan. What problem are we solving? In what order? What does success look like in 90 days? You see the roadmap before we take a single step.
We build what the plan calls for — automations, integrations, analytics, workflows. You're involved where your judgment is needed. Everything else, we handle.
Every engagement ends with a clear before-and-after. What changed. What it's worth. Where to go next. You should always be able to point to what the work did for your business.
My name is Matthew Alighieri. I'm a growth strategist and AI operator based in the Lakes Region of New Hampshire.
Before I built New England Growth Studio, I spent sixteen years at the front lines of digital media and marketing. I was one of the first 300 people at Pandora — I watched a startup become the largest music streaming platform in the country. I worked at Apple. I built revenue at iHeartMedia. I've been in rooms where the stakes were real and the margin for soft answers was zero.
I'm not an engineer. I don't sell software. What I do is look at a business — its systems, its data, how it captures leads, how it follows up, what it measures — and tell you exactly where AI creates leverage and where it doesn't.
I built this practice for small and mid-size businesses because that's where I saw the biggest gap. The tools the largest media companies in the world use to drive revenue are now available to a boutique inn, a home services company, a guided kayak operation. Most business owners just don't know how to get there. That's the job.
I work directly with every client. No account managers. No handoffs. When you work with New England Growth Studio, you get me — someone who has been at the highest levels of this industry and chose to bring it back to the businesses that actually build communities.
Let's talk about what AI can actually do for your business.
If you've taken the AI Readiness Score and you're ready to talk about what comes next — reach out. If you haven't taken it yet, that's where to start.
The first conversation is free and it won't feel like a sales call. I'll ask real questions about your business and give you real answers about what I think you should do. No pitch deck. No pressure. Just a straight conversation.
Or reach out directly: matt@matthewalighieri.com